Albion Garden
ALBION and Prototypical collaborated to design a digital experience for the ALBION Garden brand.
The ask
ALBION wanted an official site for the U.S. market for consumers to purchase their popular skincare products. With the brand being well-known outside of the States, it established itself in the new market as ALBION Garden, reflecting the name of its distinctive flagship storefront in California.
ALBION Garden needed a fresh e-commerce site to break into a new market.
The work
Our main challenge was to localize a global brand in a new market. We built a robust e-commerce site for the brand, featuring search, product filters, variants, reviews, and checkout. This dynamic site allowed the brand a centralized place for U.S. customers to access ALBION’s skincare products.
Project highlights
- Product road mapping
- User research
- Branding
- UX design
- Responsive web development
- Fulfillment logistics
- Privacy compliance
The result
Our work spanned the entire brand experience, from the origin story to the development and fulfillment processes. We created a design architecture that allowed the company to seamlessly integrate additional product lines going forward.
