Phocuswright
We created the future state of Phocuswright’s subscriber-facing research product experience in a modern digital platform.
The ask
The senior leadership and research analysts at Phocuswright, a global travel research firm, felt stymied by their core platform's limited functionality and a suboptimal consumer user experience. As a result, the firm engaged with Prototypical to provide a modern reenvisioning of their product platform and create seamless UX for their high-end travel data and reports.
We reinvigorated Phocuswright's complex product platform by designing a user-friendly interactive prototype.
The work
Through presenting designs and a fully interactive prototype, we envisioned the future state of a new digital experience for Phocuswright’s core research product. The simulation allowed the client to get a feel for the user experience in action, so they could provide meaningful feedback. We delivered the conceptual design, prototype, and specs to the client's internal development team for implementation.
Project highlights
- Discovery
- Conceptual wireframing
- Content strategy
- Design system
- Interactive prototyping
- Stakeholder collaboration
- Final future state delivery
The result
Successful collaboration between executive stakeholders, product, research sales, design, and technology led to a seamless handoff of a development-ready interactive prototype. We achieved an optimal future-state user experience signed off by stakeholders.
"They truly enjoy the challenge of implementing a client's vision. They are doing work they like and are good at, and that comes through in the energy that they brought to the project."
- Head Analyst, Phocuswright
