Starbird Chicken
We created a scalable, responsive website for Starbird Chicken that reflects its brand to increase ordering conversions.
The ask
Starbird’s parent company, The Culinary Edge, wanted to create a website redesign and a brand relaunch. The stakeholders sought a refreshed digital experience to better represent its brand mission and narrative.
Starbird's brand relaunch infused the distinctive flavors of their menu into an easy-to-use and flexible digital platform.
The work
Since their ultimate goal lay in a revamp, not revolutionizing their customer-facing website, we built a flexible and expansive design architecture. Through our combined power of art and science, this redesign served to fuel customer engagement with a memorable user experience.
Project highlights
- User research
- Branding
- Content strategy
- Visual design
- Responsive web development
- CX, analytics, and optimization
- Zapier email forms
- Social media microsite
The result
The successful launch of the new website resulted from a collaborative effort between Prototypical and Starbird. Our work is ongoing as they have moved toward an innovation phase for their brand. Our continued upgrades to the site’s user experience across devices have contributed to significant growth for the brand and improved accessibility.
"Prototypical’s work has significantly improved the UX of the website, leading to an increase in orders."
- Marketing Manager, Starbird Chicken
