We founded our studio on independence, accountability, and a clear point of view.

Jonathan brings more than 20 years of experience designing and delivering digital products. He focuses on bridging clarity and complexity.

He's led design at the highest levels for clients across wildly different contexts, including consumer health apps, financial platforms, e-commerce, education, and cultural institutions.

His work has received recognition from the Webby Awards, Red Dot, GOOD Design, and iF Design.

John works at the intersection of research and structure. He owns the philosophy: “Slow down to move faster.”

After years leading UX at Bloomberg, ESPN, and Preqin, he understands high-stakes design — where how information is structured, prioritized, and surfaced directly shapes critical decisions. It's that experience that shapes his project approach.

Now, he leads discovery and strategy at Prototypical, ensuring the team fully understands the problem before any design work begins. His tenure has proven that the most expensive mistake you can make on a digital project is solving the wrong thing beautifully.

Tinna is a full-stack engineer with a design background — a rare combination in the industry. She leads all technical architecture decisions at the studio, working closely with the team from discovery to launch.

Her superpower is thinking about architecture and user experience simultaneously and bringing forward a vision built on sustainable infrastructure.

In her career, she's built patient tools, complex transactional platforms, bespoke CMS systems, API integrations, and custom e-commerce experiences. She is the backbone of the agency, the reason Prototypical brings ideas to life.