Creative Time HQ
We designed and developed a website for Creative Time’s permanent community space, Creative Time HQ (CTHQ).
The ask
When Creative Time approached us with the opportunity to create a digital site for their new physical space, continuing their dedication to activism and art, we jumped at the chance. Our design team has a history in the art world and a fascination with how UX operates at the intersection of art and technology. Therefore, we knew adding an art organization to our client portfolio would mean the world to our creatively-inclined digital agency.
Creative Time wanted an online counterpart for their new physical space that embodied the ethos of their public art initiatives.
The work
For this project, we implemented our tried-and-true process, involving research and client collaboration, to produce a site that best represented the CTHQ brand and motto. We worked with the team’s graphic designer, curators, and head of storytelling to capture the labor of love they had so diligently brought to life.
Creative Time's graphic design and content teams provided photography, visual assets, and copy, along with a style guide to apply to the design. With this roadmap, we worked in tandem with their in-house team to make their dynamic ideas applicable and reflective of their new space. Through constructive brainstorming, we built an accessible platform that met their vision and exceeded their expectations.
Project highlights
- User research
- Design strategy
- Visual design
- Creative direction
- Technical strategy
- WordPress development
The result
Through the CTHQ website, we built an online counterpart for their physical space that the community can turn to for updates regarding the cultural location. We future-proofed the design and layout so their capabilities can grow alongside their offerings.
