National Media League
We created a portfolio site with an added edge for Lee Skaife, an award-winning documentary filmmaker.
The ask
When Lee approached us for a site to showcase her work, the white walls or all-black, 3-column grid of generic portfolio sites. So we needed to make the site an extension of Lee’s work, emphasizing her larger-than-life videos and personality.
Our goal was to create a site that made Lee's impressive documentary work shine.
The work
Working closely with Lee, we built a single, long scroll responsive website that allowed her to easily manage content presentation. We designed with discovery at the forefront, giving special attention to how readers engage with stories. The video display is asymmetrical and crucial points appear unexpectedly. We struck a balance between two powerful forces: storytelling and letting the work speak for itself.
Project highlights
- Design strategy
- Editorial interaction model
- Email marketing
- Webflow production
- SEO optimization
The result
Immediately, the website gave NML a modern web presence that helped generate new business and served as credentials for its capabilities. The site provided fresh clarity, direction, and firepower to an already impressive portfolio.
