Addiction Tokyo
We developed a Shopify store for ADDICTION TOKYO with a custom-built design tailored to their needs.
The ask
ADDICTION TOKYO took their brand stateside, and they needed an online storefront they could count on to meet the demands for their tantalizing products. We jumped at the chance to, once again, immerse ourselves in the world of beauty, bringing our e-comm expertise. The makeup artist’s makeup brand wanted unique functionality for their customers that involved displaying different products and their variants on one product page, quick preview product capabilities, and more. Our development team listened to deliver their needs, wants, and wishes.
As the makeup artist’s makeup brand, we built ADDICTION TOKYO an online shop perfect for their product variety.
The work
Our customer-focused team initiated the project by engaging in brainstorming sessions and collecting various ideas for the best user experience. We worked alongside ADDICTION TOKYO to map out every possible use case a customer could have. We then worked to create custom development for their one-of-a-kind digital storefront with a plethora of product shades.
This featured product collection pages with tailored filters to aid customers in their journey to finding the perfect product. It also included variants, reviews, and a seamless checkout experience. This spirited site provided the beauty brand a place for their U.S. clientele to return to for their J-beauty favorites.
Project highlights
- Unique product variant browsing experience
- UX design
- Fulfillment logistics
- Privacy compliance
- Custom development
- Klaviyo integration and custom email marketing templates
- Full mobile responsiveness
The result
ADDICTION TOKYO achieved its goal of establishing a strong presence in the U.S. market through its electric e-commerce site. The site provides customers with a harmonious shopping experience, and its design allows for easy integration of new products in the future. We continue to assist the brand with ongoing sales channel review, CX, and usability analysis.
