Snapcor
Prototypical partnered with SnapCor to debut their construction project management tool.
The ask
The creators of SnapCor — an innovative construction project management tool — came to us needing an MVP single-page site with anchored tabs to attract investors. Before contacting us, the SnapCor team struggled to find an agency capable of delivering their digital vision. They were at a critical stage in their product launch and wanted a creative agency that could work quickly while maintaining quality. Luckily, they came to the right shop!
SnapCor needed a straight-forward site to catapult their start-up vision.
The work
We worked with SnapCor to get to the heart of their product: to successfully unveil a state-of-the-art project management tool years in the making. Through product demonstrations and discussions, we broke down the tool’s main features and benefits so their target audience could easily digest the information.
The site structure itself remained simple enough. It consisted of a hierarchy of basic information about the product that ended with a chance for interested users and potential investors to enter their contact details to learn more. Yet, this seemingly simple request proposed a riveting design and content creation collaboration challenge. In its modesty lay the work of distilling every complex feature of the tool into a site with one page.
With this cohesive branding and basic site structure, we laid the groundwork to expand it with additional content and rich media.
Project highlights
- Design strategy
- Visual design
- Content strategy
- Digital experience and storytelling
- Funneling users to form capture
- Mobile experience
- SEO optimization
The result
SnapCor’s website has provided the product with a digital hub to direct interested parties. As they continue to grow their brand, we’re providing them with SEO services and look forward to building a more robust site soon.
