Starbird Franchising
Continuing our relationship with The Culinary Edge — parent company of Starbird Chicken — we were asked to build a dedicated B2B website to generate interest for potential franchisees.
The ask
Starbird needed to tell the inspiring story of their transformation from humble beginnings to becoming a dominant Bay Area fast-casual restaurant chain. They wanted to demonstrate the process of becoming one (under California laws) and the enticing points that resonate with entrepreneurs.
Starbird wanted to highlight success stories within their fast-casual brand to attract new franchisees.
The work
With an existing rebrand design (from our friends at Strohl), we built a Webflow site to act as a digital brochure. We designed it to showcase success stories, the full breadth of offerings available, and the steps to becoming an independent Starbird Chicken franchisee.
Project highlights
- Editorial interaction model
- Digital experience and storytelling
- Funneling users to form capture
- Mobile experience
- SEO optimization
- Integrations with back-office systems
The result
We provided a systematic approach that captured potential franchisees' information with a website form sent directly to Starbird’s CRM. With a centralized database visible, the Starbird team was able to create campaigns and offer a transparent communication experience with potential investors.
"The team remains dedicated to delivering the desired results. Their strong communication skills make them a wonderful partner."
- Marketing Manager, Starbird Chicken
